8.12.06

How not to hanlde a journalist

Just by mistake found this link about: If you want to handle a journalist right, just make sure you do everything this way. Not.
That is very nice. Some examples:

  • When you call journalists, never check if it’s a good time or if the journalist is trying to make a deadline. These things are just excuses.
  • Be sure to pack the schedule as tightly as possible. Journalists rarely need sleep, and dislike being idle.
  • If you’ve promised a journalist an exclusive interview, don’t worry about inviting along another journalist or two. Journalists feel more comfortable in the presence of other journalists.

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